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Markets / Retail & Consumer Markets

Social Customer Care: How to Avoid Blunder & Drive Maximum Results

by HR Decision Makers

This report will highlight the benefits of incorporating social media within customer care programs. It will also illustrate the key building blocks companies must establish to maximize performance.

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Markets / Sales & Marketing

E-Signature & Integrated Sales Technologies: Accelerating Success for Businesses & Buyers in 2019

by HR Decision Makers

In this research report, Aberdeen explores the modern technology environment, in which e-signature has become a must-have solution for competitive sales teams and identifies how this technology can make a …

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Markets / Sales & Marketing

Reducing the Risk of Phishing Attacks: It’s About Time

by HR Decision Makers

As Aberdeen described in its research report, Security Awareness Training: Small Investment, Large Reduction in Risk (July 2017), senior business leaders rely on their organization’s security professionals to answer this …

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Markets / Sales & Marketing

Secrets to Shortening Sales Cycles and Growing Marketing and Sales Effectiveness

by HR Decision Makers

How do organizations drive revenue growth? For the customer acquisition arms of a business, namely marketing and sales, there are endless combinations of tactics and strategies to deploy. That is, …

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Markets / Retail & Consumer Markets

Digital Commerce: How to Drive Innovation & Success

by HR Decision Makers

Between May and June of 2018, Aberdeen surveyed 156 commerce organizations (see sidebar) across the globe regarding the top challenges impacting their digital commerce activities, and how they select (and …

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Markets / Retail & Consumer Markets

Customer Analytics: Connect Data to Insight to Results

by HR Decision Makers

Customer experience (CX) leaders never had more data than they have now. In fact, findings from Aberdeen’s February 2018 Customer Experience Executive’s Agenda 2018: How to Satisfy the Empowered Customer …

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